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Explains the background and framework of the Natural Step. Gives practical
examples of major corporations who embrace sustainability and are rewarded
for their efforts. Case examples of IKEA, Collins Pine, and Interface
provide references for managers and consultants working to build more
sustainable organizations. 
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Provides an easy-to-follow introduction to sprawl's causes and offers
common-sense solutions. America has been obsessed with a desire to improve
conditions for cars, not people, primarily through enormous subsidies
for road widening and construction of free parking. Design principles
encouraging walking, bicycling, and mass transit in conjunction with
automobile travel are essential to creating livable cities. 
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A good introductory text. It provides a clear understanding of the multitude
of interconnected issues involved in green marketing. It will help you
become better organized, recognize your company's strengths and weaknesses,
and work toward changes that improve your company's environmental performance.
