Annette Frahm is a social marketing expert focused on promoting environmental behavior change. Her work is based upon the premise that behavior cannot be changed by simply providing information to businesses and the public. As an environmental communication and outreach professional and then as owner of an environmental marketing and communications firm, she has applied her expertise to create award-winning educational programs on hazardous waste, pollution prevention, water quality, green gardening and natural lawn care, recycling, and energy conservation across the United States and Canada.
Frahm's 25-year career in environmentally-related programs, communications and marketing has included such roles as communications planner and media spokesperson for the Metro/King County Hazardous Waste Management Program, associate public information director for the Northwest Power Planning Council, publications manager for the Puget Sound Water Quality Authority, marketing coordinator for an energy efficiency rating system at Western Resources Institute, and specialist in environmental policy for the Battelle Seattle Research Center.
For the King County Hazardous Waste Management Program, she was project manager and lead author of the widely distributed and cited report Changing Behavior: Insights and Applications.
She has been honored for her innovative marketing and communications work by the City-County Communications and Marketing Association, the National Association of Government Communicators, the North American Hazardous Materials Management Association, and the Public Relations Society of America.
Frahm speaks on social marketing and communications.
She explains how social marketing concepts and techniques may be used
to plan, develop and implement effective programs that lead to real
and lasting change in the environmental behavior of businesses and
households. She shares engaging real-life case studies and strategies
from diverse programs. Her presentations draw upon her extensive practical
experience to show how social marketing can be applied to a wide range
of goals, including promoting natural lawn care and green gardening
practices, reducing pesticide use, reducing nonpoint sources of water
pollution and protecting groundwater and surface water, reducing use
of hazardous household products, promoting urban tree planting and
care, promoting recycling, and promoting energy conservation.
A Division Of
© Copyright 1997-2017 EcoIQ