Gil Friend is President and Chief Executive Officer of Natural Logic, Inc., a consulting and software development company that helps companies and communities prosper by embedding the laws of nature at the heart of enterprise. Tomorrow Magazine called him "one of the country's leading environmental management consultants - a real expert who combines theoretical sophistication with hands-on, in-the-trenches know-how."
Natural Logic provides advisory services in strategy, design, operations and information systems that help build economic advantage through exceptional environmental performance. Clients have included Agilent Technologies, Ex'pression Center for New Media, Global Futures, Green Mountain Energy, Hewlett Packard, Monsanto, Nike, Odwalla, Pacific Gas & Electric, Sun Microsystems, US Department of Energy, and US Environmental Protection Agency.
A systems ecologist and business strategist with 30 years experience in business, communications and environmental innovation, Friend combines broad business experience in management consulting, internet services, direct marketing, and television production with broad content experience in business strategy, systems ecology, economic development, management cybernetics, and public policy. "Nature's ecosystems have spent 3.85 billion years building efficient, complex, adaptive, resilient systems," he observes. "Why should companies reinvent the wheel, when the R&D has already been done?"
Friend has founded and managed companies in the fields of social marketing and sustainable development, and has developed management strategies and business, operating and marketing plans for large and small companies in a wide range of industries. He was a founding board member of internet pioneer Institute for Global Communications, and played key or founding roles in such seminal environmental enterprises as EcoNet, GreenLine, the California Office of Appropriate Technology, Turner Broadcasting's Planet Live, University of California's AgroEcology Program, and Buckminster Fuller's "World Game." He was co-founder and Co-Director of the Institute for Local Self-Reliance, one of the nation's leading urban ecology and economic development "think-and-do tanks." He holds an MS in Systems Ecology from Antioch University, a black belt in Aikido, and is a seasoned presenter of "The Natural Step" environmental management system.
Friend has written extensively on business, environment, and resource policy issues, and authors The New Bottom Line, an internationally distributed column offering strategic perspectives on business and environment, formerly distributed by the Los Angeles Times Syndicate, now published by Natural Logic.
Friend is a provocative, thoughtful, energetic and ultimately pragmatic speaker, effective with audiences ranging from senior executives to the general public.
He has spoken on business strategy and environmental policy at the World Bank, GLOBE 2002, Pacific Industrial Business Association, Sierra Business Council, Nike Training Center, National Restaurant Association, National Institute for Standards and Technology, Environment Canada (Canada's EPA), Instituto Technologico y Estudios Superiores de Monterrey (Mexico), Los Alamos National Laboratory, Oregon Solar Energy Association, Industrial Ecology Summit, American Association of Petroleum Geologists, The Conference Board, and the "Systems Thinking in Action" Conference (partial list).
Friend's speaking topics include:
Videos of several presentations and interviews, an audio clip, and information about his book are available here.
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