Founder and editor of Natural Business News, Matt Levine is a 20-year veteran in the natural products industry. He was the lead product expert at SPINS, the world's number one provider of information on the industry and its consumer dynamics. As a former natural foods wholesale representative, buyer, retail store manager, publicist, and writer, he knows the natural food arena particularly well.
At SPINS, Levine created the first extensive national directory of natural and sustainable products (more than 200,000 entries). He is a member of the Standard & Poor’s Vista Research Society of Industry Leaders and the Gerson Lehrman Group Industry Council, and has written and edited for Mintel International Group, Ltd., POZ Publishing, and several websites.
Levine speaks on natural foods and other environmentally friendly grocery products, both from the point of view of the consumer choosing among them and the retailer seeking success in selling them. He explains how to mainstream natural foods, to distill and illuminate the complex issues involved while exposing and competing against greenwashing.
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