Founder and CEO of Used Cardboard Boxes Inc. and an acclaimed pioneer in resource recovery, Marty Metro is a green entrepreneur with hard-won expertise in the process of starting and growing a green business. Since its founding, Used Cardboard Boxes has successfully raised three rounds of venture capital and established distribution centers across the United States. It works with some of the largest companies in the country and has a national contract with UPS.
Metro and his firm have garnered impressive media attention, including ABC, CBS, NBC, CNN, Business Week, The Wall Street Journal, and Entrepreneur Magazine. He estimates that box reuse through UCB has so far saved more than 25,000 trees as well as the associated landfill space, energy, and other natural resources.
Before starting his company, Metro was an enterprise resource planning consultant, helping companies like AT&T, Boeing, Hunt-Wesson and Sutter Home Winery apply modern software to complex business needs. He began this career at the “Big 6” accounting firm Andersen Consulting (now Accenture), and he also served as Global Project Manager for AT&T Solutions. He now applies the same best practices and state-of-the-art technologies at Used Cardboard Boxes.
Marty Metro delivers engaging talks about the positive financial and environmental results achieved by resource reuse – the key middle component of the mantra “reduce, reuse, recycle” – as well as about the art of starting and growing a for-profit, green enterprise. Metro's knowledge comes from experience, from not only from success, but from failure as well. He is informed by the wisdom that comes from setbacks overcome.
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